News – Page 14 – Y.A.H. Apparel

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ECKO UNLIMITED - Why Was It Important To STREETWEAR?

Clothing Fashion Graffiti

ECKO UNLIMITED - Why Was It Important To STREETWEAR?

              Once a graffiti artist with no connection or fashion experience, Marc Ecko left the safety net of pharmacy school to start his own company armed with hustle, sweat, equity and creativity. He flipped a $ 5,000 bag of cash into a global corporation, not worth hundreds of millions of dollars. Mark is an American fashion, designer entrepreneur, investor and artist. He is the founder of Marc Ecko Enterprises, a global fashion and lifestyle company. He is also the founder and chairman of complex media, the world's leading provider of fashion entertainment, lifestyle and...

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Reebok Question Mid “Why Not Us?” Recalls Famous Allen Iverson Quote

Reebok Shoes

Reebok Question Mid “Why Not Us?” Recalls Famous Allen Iverson Quote

Reebok and the Reebok Question continue to celebrate Allen Iverson and his undeniable legacy. The upcoming Reebok Question Mid “Why Not Us?” goes back in time to the 2001 All-Star Game as the East and West dueled it out. As the game celebrates its 20th anniversary in which AI led the East to a remarkable… Reebok Question Mid “Why Not Us?” Recalls Famous Allen Iverson Quote Nice Kicksby Luis Torres / 1h //keep unread//hide Reebok and the Reebok Question continue to celebrate Allen Iverson and his undeniable legacy. The upcoming Reebok Question Mid “Why Not Us?” goes back in time to the 2001...

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People Are Shocked to Learn Tommy Hilfiger Is an Actual Person

Clothing Fashion Tommy Hilfiger

People Are Shocked to Learn Tommy Hilfiger Is an Actual Person

Since its inception more than 30 years ago, the Tommy Hilfiger imprint has become synonymous with classic all-American style—thanks in large part to its symbiotic relationship with hip-hop culture. But despite the brand’s storied history, a surprising number of people were unaware that Tommy Hilfiger is the name of a person … who is still alive … and continues to run his namesake company. No, really.  This became apparent on Tuesday night, after Legendary host Law Roach posted an Instagram video of him prank calling his celebrity friends. The viral stunt included appearances by Tom Holland, Kerry Washington, Tiffany Haddish, and Hilfiger, who was apparently at the beach when he answered Law’s call....

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The Air Jordan IV Mixtape | Vol.2 | Black Cement

Jordan Jordan's Nike Shoes Streetwear

The Air Jordan IV Mixtape | Vol.2 | Black Cement

Michael Jordan debut the black/cement Air Jordan 4 in the 1989 NBA All Star Game and wore them for the entire 1989 playoff run.

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Y.A.H. Apparel Chronicles: The The Story Behind The Y.A.H. Lion Graffiti Piece

Art Clothing Fashion Graffiti Streetwear

Y.A.H. Apparel Chronicles: The The Story Behind The Y.A.H. Lion Graffiti Piece

Ok so I've had a lot of people ask about this art piece and what it means. At first I didn't want to use A lion because it already gets used a lot. But then I got this idea to come at it from a different angle.   Well lions are known for their strength, beauty, and fearlessness. People call the lion the king of the beasts and the king of the jungle. In the Bible, Yeshua (Jesus) is called the Lion of Judah.   The lion wears a crown because he is the King of Kings. He wears a...

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